It turns out that we don't always wear what we love - and yet we would often give exactly that advice to our younger selves. As Melanie Gleeson Lee puts it, "Don't be afraid to look fabulous, it's your time!"
Our Spring/Summer 2018 Reportage Photoshoot is an all ages, inclusive, body-positive campaign. Produced in collaboration with photographer, Samuel Wiles, Wear What You Love looks at our relationship with clothes and self image.
We invited friends and customers, ranging in age from 5 to 72, to take part in our 2018 campaign and celebrate the diversity of what makes us feel fabulous. We asked our models to wear the clothes that make them feel like the best version of themselves.
Click here to view the full photo shoot #WearWhatYouLove.
Please click here to view this season's SS18 Lookbook.